Trish Lambert, Principal and Manager, 4R Marketing
Trish Lambert
Trish brings a unique view of the marketing function to her customers along with impressive breadth and depth of experience. Her expertise resides specifically in marketing services rather than products—a key distinction that many marketing consultants do not make and that requires a particular set of skills and tools.
A marketing iconoclast, Trish is a staunch believer that marketing must focus on revenue generation and be accountable for results. Further, she views marketing as a human communication function, and therefore includes services that may not necessarily be considered “marketing” in the stereotypic sense of the word. Finally, Trish focuses on doing more with less—that is, leveraging marketing dollars and resources as much as possible rather than succumbing to the belief that marketing has to cost a lot to be effective.
Trish brings over 25 years of business experience with small and large service firms in a variety of industries
An accomplished speaker, Trish is a highly effective meeting facilitator and trainer. Her high energy, entertaining style, and articulate delivery ensure that attendees remain engaged with the material and scope of the sessions she manages. In addition, Trish is an experienced trade show and event manager; she manages logistics transparently while making sure that the event is meeting its business goals.
With nearly a decade of top results under her belt from the corporate world, Trish has returned to what interests her most—helping small/medium service businesses create revenues through marketing programs without paying unnecessarily high costs to do so. That’s what 4-R Marketing is all about, and Trish is glad to be back doing what she loves best!
More Trish:
- 4R Marketing
- Success In Sweatpants
- Get Rich
- Trish Takes On
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Twitter: trishlambert
Karen Swim, President and CEO, Words For Hire
Karen has more than two decades of experience in business to business, healthcare, sales management and strategic marketing. She uses integrative problem solving to customize marketing and content solutions for clients. The difference is solutions that align with the customer’s brand and objectives rather than cookie cutter, me too marketing that forces the customer into a predetermined model.
Karen has authored hundreds of articles, ghostwritten several e-books and technical guides, developed content for websites, planned and implemented marketing campaigns and developed creative communications for businesses of all sizes.
Karen’s passion and competitive spirit shine through in her work. She strives to get the “win” for her clients just as she did as a top performing sales and marketing professional in corporate America. Prior to opening her own firm, Karen had a successful career in the Healthcare industry, which included VP of Operations and Marketing Director for a Fortune 100 company, where she utilized her technical and creative expertise to drive revenue and growth.
Her clients have ranged from consultants and start-up companies to multi-million dollar corporations. She also consults with clients on marketing strategy, product launch and sales enhancement.
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