Swimbert #14: Vendor Relationship Management – What a Concept!

Today we springboard from an experience of Karen’s to muse on the real business benefit of managing vendors effectively.

We believe that companies that manage their vendor relationships as carefully as they manage their relationships with employees and with customers will grab big competitive advantage.

Plus, it’s good karma.

P.S. Karen’s situation worked out positively in the end!

Swimbert #13: Dimensions of Pricing

Our marketing mavens improv on pricing our services and the different dimensions to take into account. This is the seed of something we will develop further and bring back to you!

Swimbert Podcast #12: Let’s Think for Ourselves

In the first podcast of 2009, our mavens observe the large number of gurus and experts out there telling us what to do, and advocate thinking for ourselves when it comes to taking action.

Swimbert Special Audio: About the Usual Error

We are thrilled to bring a great new book to your attention. The Usual Error: Why We Don’t Understand Each Other and 34 Ways to Make It Better, by Pace and Kyeli Smith is about communication–the kind we do every day with people.  Laid out clearly and chock full of examples, it’s an easy read. More important, it’s an easy reference book that will allow you to get clearer insights into why our communications go awry and what we can do about it.

Trish interviewed Pace and Kyeli the other day about the book, and together they walked through a few of the examples and stories. We hope you enjoy the interview. Even more, we hope that it will prompt you find out more about the great authors, and to buy the book for yourself!